Next door convenience store into Shanghai less than half a year, that is, due to the pressure of ope-www.yn111.net

Less than half a year later, the convenience store in the neighborhood was forced to retreat, because of the pressure of empty shelves, stacked with packaged goods on the ground, in the corner of the corner, there are a few customers are snapping up several pieces of stationery folded. Opened less than 2 months, the convenience of Changde Road ushered in its last day. At the same time, 5 neighboring convenience stores in Shanghai were closed and temporarily withdrawn from the Shanghai market. A single day revenue of nearly 20 thousand yuan "closed"? Why? It’s nice here." The convenience store is Changde Road, while the selection of goods while the customer asked. After several days of promotion, the store closed yesterday. The relevant person in charge of the store told reporters, because the company closed the store for investors, the new investors decided to plough the headquarters of Beijing market, temporarily abandon the expansion and management in Shanghai area. "It is said to invest 400 million yuan, specializing in the Beijing market." In fact, the next door convenience store into Shanghai is less than half a year, it is revealed that since June this year, its people in the people’s Square, Changde Road, Zhongshan North Road and other central city zone out of 5 convenience stores, that time also plans to rapidly expand in Shanghai. Today, all stores are closed. Reporters learned from the convenience of the neighborhood, the company temporarily suspended the operation of 5 stores in Shanghai, the next step is still planned. "And probably because the competition here is too intense." Relevant responsible person told reporters, in fact, the opening of nearly 2 months, the store’s operating situation is good. "Well, you can do nearly 20 thousand yuan a day turnover.". It’s really good to do business. But this early investment, rent costs at least more than 30 thousand yuan a month, the pressure is indeed relatively large." How do stores close employees? The person in charge said that after the store closed, the company will reissue employees half month salary, and then additional compensation for a half month wages. "We also feel very regrettable, originally wanted to become a veteran, now changed the investor, the strategy has been adjusted, they have to find a job again." A number of "intimate" services want to open the market "this convenience store, I often come, left side and a small loft rest area, you can eat and rest, the shop is also similar to the whole family, very convenient."." White collar Miss Lu said that she frequented the next door convenience store, the most intimate to her is that the store also provides free mobile phone charging service, several times to help her solve the urgent problem. According to service personnel, the convenience store in the wall set a few small cabinets, cabinets have a variety of charging data lines, consumers can enjoy food while, while charging their own mobile phones. In addition, the neighborhood convenience store also opened a laundry service nearby. "Consumers just have to pay their laundry to the store, pay a certain fee, and then come back.". A shirt washed 15 yuan, we basically did not benefit from it." Relevant person in charge said that the convenience store next door to provide this series of intimate services, but also hope to accumulate a certain reputation advantage in a competitive market. Scale efficiency is difficult to form "from the strategic level, in the convenience store format is relatively mature in Shanghai, if there is no certain scale effect, indeed operating pressure is relatively large."

邻家便利店入沪不足半年即告撤退 因经营压力大 空空如也的货架,地上堆着打包好的货品,一旁的角落里,还有几位顾客正在抢购几件对折的文具。开业不足2个月,邻家便利常德路店迎来了它的最后一天。与此同时,上海地区的5家邻家便利店全部关门歇业,暂时退出上海市场。单日营收可达近2万元“要关门了?为什么呀?这边市口挺好的呀。”邻家便利常德路店里,有顾客一边挑选着商品一边疑惑地问道。经过几天的对折促销后,昨天,该店正式关门歇业。该店相关负责人告诉记者,关店是因为公司换了投资商,新的投资商决定深耕总部北京市场,暂时放弃在上海地区的扩店和经营。“据说投资4亿元,专攻北京市场。”事实上,邻家便利店进入上海的时间还不足半年,据透露,自今年6月开始,其陆续在人民广场、常德路、中山北路等中心城区地带开出5家便利店,彼时还计划在上海迅速实现扩张。而如今,各个门店却都已关门歇业。记者从邻家便利方面了解到,目前公司暂停了上海5家门店的运营,下一步动作还在计划中。“可能也是考虑到这里的竞争太激烈了。”相关负责人告诉记者,其实开业近2个月来,该店的经营情况还是不错的。“好的时候一天可以做到近2万元营业额。真的要把生意做起来还是挺好的。但这边前期投资大,租金成本一个月至少也要3万元以上,压力的确比较大。”门店关门员工如何安置?该负责人透露,门店歇业后,公司将补发员工半个月工资,再额外补偿一个半月的工资。“我们其实也觉得挺可惜的,本来还想当个元老,现在换了投资商,战略做了调整,自己也只好重新找工作。”多项“贴心”服务欲打开市场“这家便利店我常来,左手边还有个小阁楼休息区,可以吃东西休息,店里的东西也都和全家类似,挺方便的。”白领陆小姐说,自己经常光顾邻家便利店,最让她感到贴心的是,店里还提供了免费的手机充电服务,几次都帮她解了燃眉之急。据服务人员介绍,便利店在墙上设置了几个小柜子,柜子内有各种充电数据线,消费者可以在一边享用美食的同时,一边给自己的手机充电。此外,邻家便利店还开设了邻家洗衣的服务。“消费者只需将要洗的衣物交到店里,支付一定的费用到时再来取就行了。一件衬衫洗一洗15元,我们基本没有从中获利。”相关负责人介绍称,邻家便利店提供这一系列的贴心服务,也是希望在竞争激烈的市场中积累一定的口碑优势。规模效益难以形成“从战略层面上,在便利店业态相对成熟的上海,如果没有一定的规模效应,的确经营压力比较大。”有便利店行业资深人士分析称,在上海,便利店租金成本高、竞争激烈,如果店铺数少,不具规模难以形成竞争力。中国连锁经营协会发布的“2016中国城市便利店发展指数”显示,一线城市中除了上海、深圳的便利店发展水平较高以外,北京、广州便利店的发展水平距离日本和中国台湾仍然有一定的差距。近两年,北京市商委推出的一系列鼓励政策及各大品牌角逐北京市场,令北京市便利店数量增速达到23.5%,而上海由于市场竞争激烈和饱和度问题,近几年门店总数没有较大的增长。不仅如此,数据还显示,南方地区城市的24小时便利店比例明显高于北方地区,其中24小时便利店占比超过50%的城市中,南方地区占到了76.9%,呈现出绝对优势,这也体现出南北方消费者在生活消费习惯上的差异性和气候的影响因素。北方城市便利店经营时间明显短于南方城市。全家便利和罗森便利的官网数据显示,全家在北京的门店数仅有19家,而截至8月末,罗森在北京的门店数为38家。与此形成鲜明对比的是,在上海市场,全家的门店数早已超过1000家,而罗森则有565家。记者从邻家便利获悉,其在北京目前已拥有百余家门店,其中既有直营店也有加盟店,未来北京还将是开拓的“主战场”。业内人士也指出,从全国的角度讲,便利店业态仍在起步阶段,未来还有很大的发展空间。 “便利店”的故事 测试 凌晨的爱心接力 (该视频仅供延展。)动动手指,随时查询交通违法! 扫一扫下方二维码,关注腾讯大申网! 欢迎关注腾讯大申网微信(微信号:dashenw)相关的主题文章: