Lu Yi Infiniti into the strategic adjustment of introducing the model more heavy automobile Sohu qqzb.cc

Lu Yi: Infiniti into the strategic adjustment of introducing the model more heavy – Sohu car Infiniti sales this year trend experienced some twists and turns." The day before, in an interview with the Sohu automobile, Dongfeng Infiniti general manager Lu Yi forthrightly said, "in April, Dongfeng Infiniti team experienced some turmoil in some important sectors of the leadership changes, I am also a new. But soon, the company’s entire structure and mechanism on the adjustment is completed, stabilized." In the view of Lu Yi, Infiniti has achieved a smooth transition, are entering a new phase of strategic adjustment. Infiniti business in China in the future to enhance brand reputation, strengthen product offensive of three levels and improve the quality of the network one by one. "We will go through three to five years, and strive to build three aspects of brand, product and network, to lay the foundation for the promotion and Infiniti, Infiniti brand product reputation, make a solid member of the Infiniti luxury car market." Lu Yi said so. According to Lu Yi introduction, Infiniti is to adjust the existing products, the re positioning of QX80 and QX60 has been a success. Next, we will introduce QX30 market. Q60 will be introduced in the first half of next year. The next two years, we will have a relatively large adjustment of existing domestic models." At the same time, the localization process of Infiniti is accelerating, both shareholders are planning to wildly beating gongs and drums. But Lu Yi also stressed: but we pay more attention to the persistence of profit and body mass, do not want a flash in the pan." The following is an interview memoir: Lu Yi: welcome. Ray and I hope take this opportunity to talk about the Dongfeng Infiniti status and some future development planning. Now I would like to introduce you. Dongfeng Infiniti is a joint venture established only two years. For both sides of the Dongfeng and Renault Nissan Alliance, is its only luxury brand, so was placed great hope. Although we are a young venture, but both shareholders reached a high degree of consensus, make "the same strategy, the same brand, the same team, the same channel" principle and resolutely implement. At the same time, we have to maximize the interests of the joint venture, Dongfeng Infiniti internal team cooperation is very harmonious. In April, Dongfeng Infiniti team experienced some turmoil in some important sectors of the leadership changes, I am also a new. But soon, the company’s entire structure and mechanism on the adjustment is completed, stabilized. In the adjustment process, we always adhere to the principle that the internal promotion for the first. For example, we adjust the sales department, all new managers are old employees. We hope that the company can form a centripetal force, to provide sufficient space for development. Internal unity is very important in a competitive market. At the business level, our work focuses on three aspects. The first is brand building. We hope to continue to maintain the unique charm of the Infiniti brand, and further enhance the reputation. A product.相关的主题文章: