Look at traditional enterprises how to play Internet marketing from pyramid ham – Sohu Technology-9c8921

Look at traditional enterprises how to play Internet marketing from pyramid ham Sohu technology gold ham joint Alipay force spring festival marketing red monkey monkey spring festival, in addition to the show, you can also grab red oh! It is reported that the Spring Festival Gala gold ham and interactive media exclusive partner of Alipay, to a global audience of red envelopes. Just pick up your mobile phone, open the Alipay "poofing a poofing", will have the opportunity to get the big red gold ham distributed! The Spring Festival Gala has an irreplaceable position in the minds of Chinese people. In 2015, the CCTV Spring Festival Gala had a total audience rating of 49.61%, covering a total of 903 million TV viewers at home and abroad. "Eating filled with gold preserved meat products with the dinner on New Year’s Eve, aholibamah ham with red wine, watching the Spring Festival evening, rushing from the red gold ham spring blessing, it is our hope that in the year of the monkey spring gift to most users in taste of." Jin ham, said the responsible person. As the first A share listed company in the industry, golden ham was recognized as "China’s well known trademark", and also the leader of domestic fermented meat products. At the same time, Jin introduced the fermented ham, the legendary European legend, into China, and laid the leading position in the field of fermented meat products in china. Fermented ham has been very popular in Europe and the United States, the population is only about 47000000 Spain, a year of ham production reached about 40000000, an average annual consumption of a ham, and in China, the current annual output of ham is only about 5000000, the market potential is huge. Jin ham said that the participation in the Spring Festival Gala marketing, is an important measure of brand expansion, but also to adapt to the development of the mobile Internet era, a big attempt to embrace young consumer groups. With Alipay "poofing" red envelopes ", in FocA rising, gold ham to create a" hot topic from two hundred million just a focus "on micro-blog, triggered a public discussion climax, attracted 460 million of the amount of reading. You can imagine, in the Spring Festival gala day, with the Spring Festival Gala this platform covering 900 million people, Jin Ham will be through red packets and lucky two ways, concentrated touch massive users, create a huge brand value. He drives the transformation of the electricity supplier Internet plus Internet company in many traditional industries of the Internet is that "do not do business is dead, is dead", has begun to net gold ham". These years have accumulated some experience and business users, but also growth in the continuous exploration and trial, from the past focus on the channel construction, opening stores, exhibition promotion to these days to achieve basic electricity supplier through the transformation, but also through the development of the electricity supplier, to achieve the company’s overall internet. According to the feedback on the electricity supplier customers, he constantly, launched a subversion of the industry "variety of ham" changed the traditional ham cooking a long time to deal with the difficult problem of cooking stew boiled ham variety can be very all-match. At the same time in the field of fermented ham, ham gold’s high-end brands — aholibamah ham also occupy the leading position in domestic field of fermented ham. More and more young people like fermented ham, like red wine and ham, a healthy student!

从金字火腿看传统企业如何玩转互联网营销?-搜狐科技      金字火腿联手支付宝发力猴年春晚红包营销   猴年春晚,除了看节目,你还可以抢红包噢!据悉,金字火腿将与春晚的媒体独家互动合作伙伴支付宝一起,给全球观众发红包。只需你拿起手机,打开支付宝“咻一咻”,就有机会获得金字火腿派发的大红包!   春晚在中国人心目中拥有不可替代的地位――2015年央视春晚总收视率达到49.61%,累计覆盖海内外电视观众9.03亿人。“吃着摆满金字腊味的年夜饭,品着巴玛火腿配上红酒,看着春晚,抢着由金字火腿发的新春福气红包,这是我们希望在猴年新春送给用户最具年味儿的大礼。”金字火腿相关负责人说道。   作为业内首家A股上市公司,金字火腿被认定为“中国驰名商标”,同时也是国内的发酵肉制品领导者。同时金字将发酵火腿这一”欧洲九大传奇食材“引入中国,也奠定了金字在国内发酵肉制品领域的领导地位。发酵火腿已在欧美国家非常流行,人口仅为4700多万西班牙,一年火腿产量达到4000多万条,平均每人每年要消费一条火腿,而在中国目前火腿每年总产量不过500多万条,市场潜力巨大。   金字火腿表示,此次参与春晚营销,是公司品牌拓展的重要举措,也是适应移动互联网时代发展,拥抱年轻消费群体的一大尝试。   而随着支付宝“咻红包”、“集福卡”的不断升温,金字火腿乘势而上,在微博上创建了“我离两亿只差一张福卡”的热门话题,引发了公众的讨论高潮,吸引了4.6亿的阅读量。可以想象,在春晚当天,凭借着春晚这个覆盖9亿人群的平台,金字火腿将通过红包和福气这两种方式,集中触达海量的用户,创造巨大的品牌价值。      金字互联网+电商转型带动公司互联网化   在很多传统行业对互联网还认为“做电商是找死,不做是等死”的时候,金字火腿已经开始“触网”。这些年积累了一定的电商运营经验和用户,也在不断地摸索和试错中成长,从过去侧重渠道建设,门店开设,展会推广到如今这些都基本通过电商来实现的转变,同时还通过电商的发展,实现了公司整体的互联网化。根据电商上客户的反馈,金字不断地推陈出新,推出了颠覆行业的“百变火腿”,改变了传统火腿烹饪时间长、处理难的问题,百变火腿蒸炒炖涮皆可,十分百搭。同时在发酵火腿领域,金字旗下的高端火腿品牌――巴玛火腿也在国内发酵火腿领域占据领导位置。越来越多的年轻人喜欢上发酵火腿,喜欢上红酒配火腿这一健康的生活方式。   不仅在产品上创新,金字在营销上也不断创新,回馈老客户,吸引新客户,如去年的免费吃肉一整年,今年的”买金字年货,圆家庭梦想“活动,过年前夕,金字主持的微博互动话题“过年恐惧症”达到600多万的阅读曝光,一度排在社会榜的第一名。通过不断地与用户互动,持续提高产品竞争力与客户粘性,最终取得类目第一的成绩,也取得首届阿里年货节类目的销量冠军。      携手支付宝线上线下共同发力   电商取得了飞速发展,那么,线下渠道还需要吗?金字火腿总经理吴月肖认为,线下场景是永远不能替代的。但是,线下分销到了应该升级的时候。   之前的几级分销商的形式,品牌商除了销量之外,基本无法获得更多的数据,也很难接触到消费者的信息。到底消费者喜欢哪款产品?有什么意见?甚至区域消费趋势有没有发生变化?在线下一抹黑的数据,在电商是一目了然的。   与支付宝的合作,为金字火腿升级线下带来了希望。   通过用户对红包的关注度,进行前期会员筛选,再进行下一步的跟踪转化。支付宝服务窗可以帮助企业沉淀会员,结合支付宝的会员管理、营销和数据挖掘工具,企业可以对会员进行后续的营销、运营,挖掘会员价值。   虽然2016年的春晚上,金字火腿咻出去的红包只能引导到其天猫旗舰店,但在接下来,通过本次营销采集的数据也可以与金字火腿线下销售渠道结合起来,其线下销售门店也可以进入支付宝“口碑”账户。   金字火腿在采集线上会员的同时,将更多的线下的场景、数据结合起来。实现整个产品销售过程的“数据可视化”,进而帮助品牌做进一步定位和决策,比如说客户群体是什么样的人?老年人喜欢什么?年轻人喜欢什么?南北方用户对火腿盐分、制作方法有什么偏好?这些数据可以帮助火腿产品的研发升级,以便开发更适合消费者的产品。   显而易见,挖掘数据已经是企业的新需求,随着支付宝线上会员管理、线下支付场景的延伸,品牌商、线下门店都希望搭上这条船。而电商和O2O,其实本质上是一样的,在移动电商化这一波浪潮中,进行交融。   作为互联网从业者,经常被人质疑是不是高估了互联网的力量,金字火腿告诉你,没有!相关的主题文章: